Chinese embroidery is an important traditional craft that holds cultural significance and reflects the essence of Chinese culture. With the rise of the cultural creative industry, there is a growing demand for innovative approaches to incorporating Chinese embroidery into a wide range of products. However, a research gap exists regarding methods to address this integration’s unique challenges and opportunities adequately. Therefore, this study explores the integration of Chinese embroidery into cultural and creative product design through the synergistic utilisation of the Analytical Hierarchy Process (AHP), Quality Function Deployment (QFD) and the Theory of Inventive Problem Solving (TRIZ). This approach presents a holistic and streamlined design methodology. AHP and QFD are employed to address customer requirements, whereas TRIZ is employed to overcome technical obstacles and foster innovative solutions. This study aims to bridge the research gap by combining qualitative and quantitative methods to explore solutions for integrating Chinese embroidery into cultural and creative product design, tapping into its diverse artistic and cultural potentials. The research objective is to inspire the development of more innovative and culturally significant products, integrating the elements and aesthetics of Chinese embroidery into cultural and creative product design. The significance of this study lies in its incorporation of systematic methods and methodological innovation. Designers can create products that preserve and promote the rich heritage of Chinese embroidery within the realm of cultural and creative product design, ensuring its sustainability and evolution within the cultural creative industry.

Under the guidance of the “dual carbon” goal, the country has entered a new development period of low carbon and green, and brand building and value enhancement have become an important direction of the current market development. As a highly polluting apparel industry, the various apparel brands under its industry must also seize the opportunity for development and low-carbon transformation and become an important force in promoting carbon peak and carbon neutrality. This can be done by enhancing the low-carbon image of the brand, actively exploring the mode and experience of sustainable production and consumption, and vigorously promoting the green transformation of the global fashion industry. In this paper, we first sorted out. We summarised the related research on low-carbon brand value. We explored the problems of apparel brands failing to practice low-carbon development from three basic dimensions: product, brand marketing and internal brand management. We then proposed corresponding solutions and strategies to enhance brand value. The study finds that apparel brands can try to increase innovation investment to create product and service differentiation, improve the internal management mode to enhance the competitiveness of the low-carbon market, and actively fulfil the brand’s social responsibility to contribute to the realisation of the national goal of “dual carbon”.

The thermal properties of textiles are essential for ensuring the comfort of both fabric and clothing systems. Phase change materials (PCMs), which contain latent heat, play a significant role in this area. As ambient temperature fluctuates, PCMs absorb heat, melt or release heat, and solidify. Throughout these melting and crystallizing processes, the temperature of the PCM remains constant. Integrating suitable PCMs into garments helps maintain a stable temperature within the micro-environment between the garment and the wearer. The effectiveness depends on the quantity of PCMs used. This study synthesised and evaluated a novel type of nano-capsule containing PCM Glauber’s salt. Advanced techniques such as Differential Scanning Calorimetry (DSC), Scanning Electron Microscopy (SEM), and Fourier-Transform Infrared Spectroscopy (FTIR) were employed to analyze the developed nano-capsules. Additionally, a finite element model was created to enhance the understanding of the thermal mechanisms in textiles incorporating PCMs. This comprehensive analysis aims to promote the application of PCMs in protective textiles, contributing to developing next-generation materials that provide thermal regulation and protection for the wearer.