Consumption Behavior Analysis of Generation Z on Chinese Sports Brand Apparel with TAM-TPB Model

Hong-bo Yan, You-fang Chen

Journal of Fiber and Bioengineering and Informatics ›› 2023, Vol. 16 ›› Issue (2) : 163-173.

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PDF(139 KB)
Journal of Fiber and Bioengineering and Informatics ›› 2023, Vol. 16 ›› Issue (2) : 163-173. DOI: 10.3993/jfbim02421

Consumption Behavior Analysis of Generation Z on Chinese Sports Brand Apparel with TAM-TPB Model

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2023, 16(2): 163-173 https://doi.org/10.3993/jfbim02421

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