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| Gender Comparison of Image Perception and Preferences for Spring $\bullet$ Summer Shirt Yarn-dyed Fabrics |
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Abstract The research proposes to extract data of male and female consumers'
image perception and preferences in yarn-dyed fabrics for
spring$\cdot$ and summer shirts. The Semantic Differential (SD)
evaluation on representative fabric samples by two groups of
subjects was accomplished following the standardized sensory
evaluation procedures. The differences in terms of image perception
in yarn-dyed fabrics between male and female subjects was identified
through Levene homogeneity variance test and independent samples
T-test, and the evaluation factors of subjects' image perception was
classified into 6 factors through factor analysis. The relationships
between image word-pairs and subjects' preferences were validated
with regression analysis. Experiment results show an evident
difference in terms of image perceptions, preferences and the
factors affecting preferences of the yarn-dyed fabrics between male
and female subjects. The quantitative data could consequently
provide guidance to help designing and producing differentiated
yarn-dyed fabrics for designated sex consumers.
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| Cite this article: |
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Xiaoxi Zhou. Gender Comparison of Image Perception and Preferences for Spring $\bullet$ Summer Shirt Yarn-dyed Fabrics[J]. Journal of Fiber Bioengineering and Informatics, 2015, 8(4): 771-782.
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2015, Vol. 8 
